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compile list of links where featured, or magazines featuring my work, etc
include press packet on this page as well (or link to download)
What are my press goals? Brainstorm for each level of the pyramid. What do I want this page to look like?
Create blog posts based on/inspired by interview/podcast questions -- get my message/narrative out there on my own until other people are doing the asking.
Set up opt-in/free gift prompt and initial cultivation email(s) follow-up campaign for new list joiners